Friday, November 13, 2015

Book Review: Got your Attention?

In an impatient world of infobesity, people don’t want more information—they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans—nine seconds to our eight. So, right now, people want to know, “How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?”

Bestselling author and ace communication strategist Sam Horn reveals her “secret sauce” for truly connecting with people—whether it’s one or one million. Her disruptive eight-stage INTRIGUE process teaches readers how to replace boring, overlong, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved. This is a must-read for executives, entrepreneurs, sales and marketing professionals, nonprofit leaders—anyone who wants to build meaningful relationships with others.

The bottom line? If you can’t get people’s favorable attention, you’ll never get their business. The insights and instantly useful ideas here will get smartphones down and eyebrows up—this book has been called How to Win Friends and Influence People for our digital device-driven era. Readers will appreciate these innovative but proven ways to win respect and motivate people to take action now, whether that’s to hire you, refer you, fund you, or say yes to you.

My Review:
When I get a book like this from giveaways, I judge it by the promises it makes and whether the author keeps their own advice.

So, Author keeping their own advice: Check.
Short chapters and action questions (promise): Check.
Getting my attention: Check
Keeping my attention: Nope. Got as far as the 'I' in INTRIGUE and put it down.
Being relevant to my life: half check. I don't make speeches, this isn't relevant to my work, but I did throw some ideas around for reviews and such.

Overall: 3.5, but the fact that I couldn't even make it halfway through rounds it down.
I got this book through a Goodreads Giveaway.

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